BRANDING & IDENTITy
African lion safari
/ wildlife experience rebrand proposal
The purpose of this proposed rebrand was to develop a cohesive visual identity that provides a better experience for current patrons, boots the brand's visibility amongst competitors, while at the same time providing a professional and reputable presence for wildlife conservation programs.
Although they are doing some amazing work as an educational facility and conservation leader, their current branding is simply not reflective of this progressive work. This brand proposal shows that this professionalism can be accomplished, while maintaining a playful sense of adventure.
Branding Manual Excerpts
staff uniform mock-ups
park vehicle mock-ups
additional branded materials
Project done for: YSDN
Year: 2016 Professor: Lyle Fraiman
Skills used: logo design / psd mock-ups / illustration / copy writing / photo curation / layout / general branding