campaign: brand awareness
cassels
/ ‘undivided attention’ rebrand campaign
After developing a new brand for one of the oldest and largest business law practices in Canada, we developed a campaign to show off their new look to the public.
We decided to create a campaign focused on their interaction with their clients. The first step when working with a lawyer, indeed with any business dealing, is to have a meeting. We wanted to convey that when you work with Cassels, you are working with a business partner. What better way to do that than showing a simple image of two coffee cups - only a conversation between them. Let’s sit down and talk, you have our undivided attention.
getting noticed
We developed a myriad of tactics for this campaign including print advertising, social media and digital ads, and physical screen signage in key locations like elevators, transit hallways and air port lounges.
The simple imagery and solid blue colours did a good job of cutting through the noise of whatever space they were in to attract viewer attention.
Project information
Project done for: Cassels
Year: 2019
Team: adHOME creative
Skills used: campaign design / concepting / layout / typography / ideation / conceptual design / digital ads / social media / print