BRANDING & IDENTITy 

<  back

 

the academy  

/ personal trainer and fitness community

The goal with this project was to create for the client a strong, fitness brand that focused on athletic performance, the drive for competition and a commitment to becoming ones best self. This was achieved through the development of a primary and secondary logo, a parallax website and a series of gym based photography sessions. 

In every aspect of the brand I worked to promote a feeling of dedication and strength. The photography itself specifically focused on capturing explosive movement with sharp contrast, subdued colours and strong black tones.  A link to the full website can be found below.  

>  sherriffacademy.com

 
 
primary_logo.jpg
 


example full scroll shots 

 
 

photography ex.


Branding Manual Excerpts 







additional logo ideation  

 
 

iconography 


 
infinity

Project information

Project done for:  Jesse Sherriff  

Year: 2016     Team: None

Skills used:  logo design  /  illustration  / copy writing  /  photography  /   web design (template editing)  /  layout