BRANDING & IDENTITy
/ personal trainer and fitness community
The goal with this project was to create for the client a strong, fitness brand that focused on athletic performance, the drive for competition and a commitment to becoming ones best self. This was achieved through the development of a primary and secondary logo, a parallax website and a series of gym based photography sessions.
In every aspect of the brand I worked to promote a feeling of dedication and strength. The photography itself specifically focused on capturing explosive movement with sharp contrast, subdued colours and strong black tones. A link to the full website can be found below.
example full scroll shots
Branding Manual Excerpts
additional logo ideation
Project done for: Jesse Sherriff
Year: 2016 Team: None
Skills used: logo design / illustration / copy writing / photography / web design (template editing) / layout