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the academy  

/ personal trainer and fitness community

The goal with this project was to create for the client a strong, fitness brand that focused on athletic performance, the drive for competition and a commitment to becoming ones best self. This was achieved through the development of a primary and secondary logo, a parallax website and a series of gym based photography sessions. 

In every aspect of the brand I worked to promote a feeling of dedication and strength. The photography itself specifically focused on capturing explosive movement with sharp contrast, subdued colours and strong black tones.  A link to the full website can be found below.  



example full scroll shots 


photography ex.

Branding Manual Excerpts 

additional logo ideation  




Project information

Project done for:  Jesse Sherriff  

Year: 2016     Team: None

Skills used:  logo design  /  illustration  / copy writing  /  photography  /   web design (template editing)  /  layout